![]() ![]() Imagine you are choosing between two brands of toilet paper. When you try to acquire a new donor, there is a litany of costs incurred that you do not have to deal with when you retain donors. More specifically, it’s a well-known fact that retention is significantly cheaper than garnering a new customer or donor. If you can build long-term relationships with those who are supporting your cause, you lower overall costs incurred within your business. Not only will this build a bit of comradery between you and your sponsors, but it will also make them more likely to be a sponsor in the future. Due to this, having good relationships with all of your sponsors is crucial.īy leaving a positive impression on those who you interact with, whether it’s thanking them for a generous monetary donation, or just expressing that you are grateful for them investing their time and money into you, they will be extremely thankful for the fact that you took the time to reach out to them and thank them. Why it’s important to thank sponsorsĪs a nonprofit, odds are high that you rely on the financial resources and support of donors in order to move your organization forward and to have the impact on the world that you hope and strive to. So, let’s break down these points one by one, starting with the importance of thanking your sponsors for their donations. Similarly, many also struggle to craft well-written, concise letters. ![]() Many non-profits struggle to understand the benefits of consistently reaching out to donors and thanking them for their investment of time and money. A thanking letter to a sponsor can be sent for a litany of reasons – gratitude for a large donation, thanking them for being a long-term, recurring donor, or other reasons.
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